Lee partners with Hard Rock Cafe for 2Blue rock tour

Denim and casual wear brand Lee has partnered with rock themed restaurant chain Hard Rock Café to host a rock tribute tour featuring musician Tirthankar Poddar, also known as 2Blue. The tour kicked off in Bengaluru and features exclusive Lee merch stands.

“Last Saturday night, Lee x Hard Rock Café Bengaluru brought together rock lovers from across Bengaluru for The Ultimate Tribute to ACDC and Guns n Roses featuring 2Blue-bringing the legends to life on stage and setting it on fire,” announced Lee India on Facebook. “Missed it? Don’t worry, we’re bringing the Rock Tour to your city (Hyderabad, Kolkata, Chennai, Delhi, Chandigarh, and Pune, Bangalore) with 2Blue taking the stage to honour rock’s biggest hits. Look out for exciting Lee merch, photo booths, and win free passes through our pre-event giveaways!”
 
By taking part in music events, Lee solidifies its links with youth culture and the arts. The collaboration will also provide opportunities for concert goers to shop Lee goods through the exclusive merch stands.
 
“We aim to amplify Lee’s presence in India while resonating with a new generation of fans who value authenticity and style,” said Ace Turtle’s business head for Lee Jitender Singh, India Retailing reported.
 
Lee retails in the Indian market with omni-channel business Ace Turtle. The brand aims to double its brick-and-mortar footprint in India over the coming year from 50 to 100 outlets to connect with more customer demographics and increase brand visibility.