The Kaftan Company expands portfolio with launch of jewellery line Beady Bauble

The Kaftan Company (TKC) has expanded its product portfolio with the launch of its handcrafted jewellery collection, ‘Beady Bauble’.

With the launch of this collection that includes necklaces, jhumkas, cowrie shells, and fabric earrings., TKC aims to make inroads into the fashion jewellery segment.

Commenting on the launch, Navin Rao & Prakruti Gupta Rao, founders of The Kaftan Company in a joint statement said, “With the launch of Beady Bauble, we are excited to provide our customers with a jewellery line that pairs seamlessly with our kaftans. Each piece is handcrafted, combining various materials and motifs that celebrate both tradition and contemporary style.”

“We aim to provide a comprehensive look that enhances the kaftan experience, giving our customers the perfect accessory to complete their outfit,” they added.

The Beady Bauble collection starting at a price of Rs 150 ($2) will be available at the brand’s website and physical store in Hyderabad.