Eyewear brand Que to enter offline retail market in coming year

Eyewear brand Que plans to enter the offline retail market in 2025 and has a revenue target of Rs 5 crore for the 2025 financial year. The brand also has its sights on the global market and plans to begin its international expansion in the UAE.

“We are planning to venture into offline retail within the next year,” said Que’s co-founder Shashank Saurabh, India Retailing reported. “We plan to begin by opening stores in airports and forming partnerships with large format retailers like Pantaloons, Lifestyle, Shoppers Stop, and others in tier one cities such as Delhi, Mumbai and Bengaluru.”
 
After launching as an eyewear brand, Que aims to continue to expand its product selection and plans to foray into new categories including footwear, belts, accessories, and watches in the coming year. The label has no plans however to enter the apparel market.
 
“As we continue to expand our product range, we plan to introduce options that appeal to a broader age range while maintaining our core focus on the youth market,” said Saurabh. The brand’s main customer demographic is ages between 18 to 35 years old.
 
The brand is backed by celebrity and former cricket player Shikhar Dhawan, who invested in the label in summer this year. Que also brought Dhawan on as a partner and brand ambassador and he stars in numerous campaigns for the label.