Yousta makes offline debut in Punjab with Zirakpur store

Reliance Retail’s fashion and lifestyle retail chain Yousta has made its brick-and-mortar debut in Punjab and launched its first outlet in the state in Zirakpur. The brand is also gearing up for its offline debut in Bengaluru.

“Zirakpur, it’s time to redefine your wardrobe,” announced Yousta on Facebook. “Dive into the latest trends and get your hands on the hottest fits at our new store. Yousta for the first time in Punjab.”
 
The new store is located on the Chandigarh Ambala Highway and caters to men and women with a focus on Gen Z shoppers. The value oriented store opened its doors to the public with a range of promotional offers including free merchandise for its first 200 customers.
 
Yousta plans to continue to expand its brick-and-mortar footprint across India and open its first offline store in Bengaluru on the Main Road of the metro’s Yelahanka Satellite Town. “Get ready for a new fashion era because our store launch is just around the corner,” announced the label on Facebook. “At last we are opening our doors in Namma Bengaluru. Hope to see you there!”
 
Reliance Retail launched Yousta to cater to the growing demand for branded yet affordable fashion amongst India’s youth. The brand’s name is short for ‘you absolute star’ and the label also retails online. Recent Yousta store launches include in Gurugram’s Ambience Mall and Lucknow among others.