Honasa Consumer brand Bblunt crosses Rs 100 crore annual run rate

Honasa Consumer’s haircare brand Bblunt has passed the Rs 100 crore mark for its annual run rate. The cruelty free brand continues to expand its product selection and customer base.

“We are extremely thrilled with Bblunt’s achievement of reaching an Rs 100 crore annual run rate and growing the brand four times since the acquisition,” said Honasa Consumer Limited’s CEO Varun Alagh, India Retailing reported. “From the outset, we were confident in the brand’s potential and knew that our strategic playbooks could drive its expansion,”

Bblunt specialises in haircare products for Indian hair types and needs with products ranging from shampoos and conditioners to hair masks and dry shampoos, according go its Facebook page. The brand also retails vibrant hair colours and styling products.

“Our success is rooted in a strategic approach that nurtures brands resonating with modern consumers who value both affordability and the freedom to experiment,” said Alagh. “As we continue to leverage data-driven insights and prioritise digital-first strategies, we remain committed to setting new benchmarks in the beauty and personal care industry.”
 
Bblunt retails from its direct to customer e-commerce store and in Honasa Consumer’s multi-brand store. Honasa Consumer runs a range of beauty and personal care brands including Mamaearth, Aqualogica, and The Derma Co among others.