Lacoste launches new Punjab store in Bhatinda, Uttarakhand store in Dehradun

Casual wear brand Lacoste has opened new exclusive brand outlets in Bhatinda at the NH7 Factory Outlet and in Dehradun in the city’s Pacific Mall to bolster its retail presence in Punjab and Uttarakhand respectively. The launches took place as part of the French label’s ongoing pan-India retail expansion plan.

“Latest addition, outlet at Bhatinda,” announced Lacoste India’s chief operating officer Abhishek Raj in a Linkedin post. The store has an open façade and retail both menswear and womenswear. The back wall of the store is dedicated to Lacoste’s signature collection of brightly coloured polo shirts.
 
The new Bhatinda store measures approximately 1,400 square feet, India Retailing reported. In Punjab, Lacoste also retails from brick-and-mortar stores in Amritsar, Chandigarh, Jalandhar, and Ludhiana.
 
Lacoste also recently launched an exclusive brand outlet at Pacific Mall in Dehradun to connect with shoppers in Uttarakhand. The store retails both men’s and women’s apparel and has a wall dedicated to sneakers.
 
“We are thrilled to share the news of our new boutique opening at the Pacific Mall of Dehradun,” announced Raj on Linkedin. “This new launch, along with our recent opening in Kochi and several upcoming locations, represent [sic] our commitment towards expanding into new markets and bringing our premium fashion experience to more locations.”