Fashion retail business KingsCraft Online Brands is targeting Rs 50 crore in revenue for its new e-commerce venture Underrated Club in the 2025 financial year. The business is eyeing expansion into offline retail and plans to launch brick-and-mortar outlets in the near future.
“At URC [Underrated Cluc], we are redefining streetwear by combining innovation and sustainability,” said Underrated Club’s co-founder Abhishek Teri, the Press Trust of India reported. The business aims to establish as many as 50 offline fashion stores in Tier 1 cities across India by the end of the current fiscal year.
The Pune-based business is currently bootstrapped with an investment of Rs 8 crore, ET Bureau reported. To facilitate further online growth, Underrated Club plans to pursue partnerships with multi-brand e-commerce platforms and offline, the business aims to form retail partnerships for both pop-up shops and flagship stores in major metropolitan centres.
“India is where we started,” said Underrated Club’s co-founder Kartik Anand, the Press Trust of India reported. “URC brings a fresh, dynamic edge to streetwear, tailored specifically for the youth. Our debut collection is just the beginning, with many more exciting ranges on the horizon. We’re also expanding our offerings to include a diverse mix of fashion elements, ensuring there’s something for everyone.”
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