Disney Consumer Products India has collaborated with 25 brands in the country to create collaborative collections in celebration of its upcoming movie ‘Deadpool & Wolverine‘. The brands span fashion, accessories, food, beverages, and technology.
“Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience,” said Disney Consumer Products India’s director Priya Nijhara in a press release. “This reflects Marvel‘s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”
The collaborative collections include a clothing line with Virat Kohli-endorsed apparel brand Wrogn, featuring quotes from the movie and bold graphics. The Souled Store has also launched a collection of t-shirts, backpacks, and high-top sneakers featuring prints inspired by the movie.
Other fashion and lifestyle brands which have collaborated with Disney Consumer Products include Max Fashion, Bonkers Corner, Free Authority, Adidas, Brand Studio Lifestyle, Myntra, Wym, and Pantaloons among others. Boat has launched an audiowear collection inspired by the movie and Coca-Cola, Too Yumm!, and Nestle Polo have launched food and drink lines.
The Marvel Studios movie ‘Deadpool & Wolverine’ will be released across India on July 26 and will air in English, Hindi, Tamil, and Telugu languages. Disney Consumer Products is a division of Disney Experiences and aims to bring brands and franchises into fans’ daily lives through a diverse array of products.
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