Mistair signs Aditya Roy Kapur as brand ambassador

Mistair, a menswear brand from Siyaram’s has signed actor Aditya Roy Kapur as its new brand ambassador.

The actor will endorse the brand’s range of premium suiting and shirting fabrics. With this partnership, Mistair aims to further solidify its position as a leading menswear brand in the country.

Commenting on the association, Ramesh Poddar, chairman managing director of Siyaram’s in a statement said, “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”

Aditya Roy Kapur added, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”

Siyaram has a strong presence in the menswear market especially in the suiting and shirting segment with its private-label brands like Mistair, Royale Linen, Moretti, Miniature, Unicode, J Hampstead, and Oxemberg.