Wipro Consumer Care and Lighting has launched its ayurveda personal care brand Chandrika in the southern state of Tamil Nadu with a campaign ‘Double benefits through double ayurveda.
The campaign features a television commercial featuring actor and brand ambassador Keerthy Suresh.
Chandrika claims that it has enhanced its formula by combining neem and coconut oil with seven ayurvedic herbs to specifically address the primary concern of skin protection among Tamil Nadu consumers.
Commenting on the launch, S Prasanna Rai, chief marketing officer of Wipro Consumer Care & Lighting in a statement said, “We are delighted to launch the improved Chandrika soap in Tamil Nadu, tailored specifically for this region. Our consumers prioritize skin protection, which led us to innovate with the ‘Double Ayurveda’ pack.”
“The launch highlights our commitment to understanding and fulfilling our customers’ preferences and needs, as we strive to exceed their expectations,” he added.
Chandrika ayurvedic soap is one of the most popular soap brands in the country with a strong presence in south India.
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