Bata India appoints Deepika Deepti as head of marketing

Footwear major Bata India Ltd has strengthened its leadership team with the appointment of Deepika Deepti as head of marketing. Prior to join Bata, she worked for Metro Brands Ltd as the senior vice president of marketing.

In her new role, Deepti will head the marketing vertical and be responsible to expand the brand’s presence in the fashion and lifestyle segment.

Commenting on the appointment, Gunjan Shah, managing director CEO at Bata India in a press release said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Deepika Deepti added, “Bata India has been a symbol of trust and quality for close to a century. I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”

Deepika Deepti is a seasoned marketing professional with over 2 decades of experience in leadership roles at leading footwear firms like Adidas and Camp SMA.