MyTrident brings together Sharmila Tagore and Kareena Kapoor Khan for new campaign

Premium home furnishings and textiles brand MyTrident has brought together Bollywood celebrity and brand ambassador Kareena Kapoor Khan and her mother in law, actress Sharmila Tagore. The duo star in a new television campaign for the business.

“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity,” said MyTrident’s chairperson Neha Gupta Bector in a press release. “Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At MyTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics.”
 
The television commercial was produced by Dharma 2.0 under the leadership of Punit Malhotra. By showing a harmonious mother in law and daughter in law dynamic, MyTrident aims to celebrate diversity and modern family bonds. The campaign will be disseminated across news channels on television, digital media outlets, and social media to extend its reach across India.
 
“Working with Sharmila Tagore for this campaign has been a deeply fulfilling experience,” said Kareena Kapoor Khan. “Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with MyTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.”