Clovia names Manushi Chhillar as brand ambassador

Clovia, India’s leading lingerie and personal care brand has onboarded former Miss World & actor Manushi Chhillar as its new brand ambassador.

With this association, Chhillar will be seen endorsing the brand products in a 360-degree campaign spanning out-of-home, digital media, and television. 

Commenting on the association, Neha Kant, founder of Clovia in a statement said, “Our connection with our customers extends beyond mere products; we promote values of happiness in life by being financially independent, working hard & loving yourself. Manushi embodies all these with the confidence of a champion. Her inspiring journey to making her mark in the tough world of Bollywood resonates deeply with Clovia.”

Manushi Chhillar added, “I am elated to associate with Clovia; a brand that believes in propagating happiness and it truly resonates with my ideology. Together with Clovia, we hope to inspire women to embrace their uniqueness, to own their narrative, and to redefine what it means to be beautiful, inside, and out.”

Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia, and personal care products under the brand Skivia.