Isharya debuts ready-to-wear jewellery line ‘I for Isharya’

Jewellery brand Isharya has launched a new ready-to-wear line named ‘I for Isharya’. Designed to help the brand connect with Gen Z shoppers, the line’s maiden collection features youthful designs plated with 18 karat gold.

“At the heart of I for Isharya lies the belief that jewellery should conform to the wearer, not the other way around,” announced the brand in a press release. “Each design is specially crafted to transition from day to night, work week to weekend escape. With Isharya’s reputed quality and attention to detail, let these do-it-all pieces become your jewellery staples, all at a price point designed for indulgence.”
 
I for Isharya’s debut collection is split into four subcategories: ‘Pop Girl’, ‘Romantic Girl’, ‘Punk Girl’, and ‘Golden Girl’. By showcasing different styles and personalities, the brand aims to connect with a wide range of Gen Z shoppers.
 
The jewellery line is designed to be worn with casual ensembles to occasion wear looks and to encourage the wearer to express their own style. I for Isharya has launched with a dedicated segment on Isharya’s direct to customer e-commerce store and can also be found in its brick-and-mortar stores in numerous Indian metros.
 
Gauri and Radhika Tandon launched Isharya as a modern Indian jewellery brand which uses traditional production techniques to make fashion inspired designs. The brand counts eight exclusive brand outlets located across the cities of New Delhi, Noida, Gurgaon, Mumbai, Bengaluru, and Kolkata.