Powerlook launches new Pune store

Menswear brand Powerlook has opened a new store in Pune’s Viman Nagar neighbourhood. Digital creator Danny Pandit inaugurated the exclusive brand outlet which is located in the city’s Phoenix MarketCity mall.

“Step into style with the hottest new collection from Powerlook, now available at our brand new store on the second floor of Phoenix MarketCity, Pune,” announced the brand on Facebook. “Can’t wait to shop in person? No problem! Head to our website now to browse and buy your favourites. Don’t miss out on your chance to power up your style.”  
 
The store retails a wide range of men’s casual wear from t-shirts to lounge style sets and more formal garments such as button down shirts in printed cotton and woollen textiles. Powerlook’s Summer 2024 collection has a neutral colour palette with a mix of loose fit cargos and casual shirts.
 
In March, Powerlook announced that it plans to open 50 new brick-and-mortar stores across India by 2027. The Mumbai-based brand aims to increase visibility by opening in malls and on high streets and bring its youthful designs to shoppers across the country. 
 
Powerlook was founded by Amar Pawar and Raghavendra Pawar in 2010 when the label launched its first brick-and-mortar store, according to its website. In 2017, Powerlook launched its e-commerce operations and today retails online from its direct to customer e-commerce store and on multi-brand platforms including Myntra and Flipkart.