United Colors of Benetton launches large scale store in Vijayawada

Men’s, women’s, and children’s apparel brand United Colors of Benetton launched its largest sized brick-and-mortar outlet to date in the state of Andhra Pradesh. Located inside Vijayawada’s PVP Square Mall, the store measures over 3,000 square feet.

“Thrilled to announce the opening of the largest Benetton store in Andhra Pradesh, at PVP Mall, Vijayawada,” wrote K J Fashions & Designers’ managing director Rohit Jhamnani on Linkedin. PVP Square Mall is run by PVP Ventures and also houses brands including The Body Shop, Kamal Watches, Cool Colours, Hidesign, and Wrogn among others, according to its Facebook page.
 
The brand’s new store houses apparel, accessories, and footwear for the whole family. Benetton India retails in Andhra Pradesh, Telangana and Kerala with its master franchisee and distributor K J Fashions & Designers, India Retailing reported.
 
United Colors of Benetton also recently held a fashion show to launch its Summer 2024 collection in India. “On a delightful evening, the Benetton Spring-Summer 2024 Collection was launched with much glamour, laughter and fashion,” announced the brand on Facebook. “The highlight of the evening was the Benetton Family Fashion Walk. The event was a vibrant paradise with aesthetic outdoor photo booths and live music. The Mystical Benetton Garden bloomed with fun and great conversation.”