Svish signs Shikhar Dhawan as brand ambassador

Svish, a direct-to-consumer men’s grooming brand has onboarded cricketer Shikhar Dhawan as brand ambassador and investor.

With this association, the brand aims to expand its reach to further solidify its position in the men’s grooming segment.

Svish is planning to expand its product portfolio by launching new grooming categories with Dhawan’s endorsements in the coming months.

Commenting on the association, Jaideep Mahajan, co-founder of Svish in a statement said, “Shikhar Dhawan’s association with Svish brings an invaluable dimension to our brand. His relevance and reach in the public domain make him the perfect ambassador for our mission to redefine grooming and hygiene standards. We are excited to have him on board.”

Shikhar Dhawan added, “I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. For an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products.”

Founded by Ishan Grover and Jaideep Mahajan in 2020 during the pandemic, Svish’s grooming products are available across leading marketplaces.