Amazon India launches campaign with Ananya Panday, Aditya Roy Kapur

E-commerce major Amazon India has launched its latest campaign featuring actors Ananya Panday and Aditya Roy Kapur to promote its fashion segment.

With this campaign, Amazon aims to scale its fashion vertical and banking on the actors popularity to boost sales of its products across the fashion category.

Commenting on the campaign, Pragya Sharma, director-consumer marketing at Amazon India in a statement said, “We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.”

Aditya Roy Kapoor added, “I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze.”

Amazon’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign will be promoted across television, outdoor, digital video, and social media.