Tasva opens exclusive brand outlet in Noida

Designer Tarun Tahiliani and Aditya Birla Group’s men’s occasion wear brand Tasva has opened an exclusive brand outlet in Noida. Located inside Gaur City Mall, the store launched to bolster the brand’s brick-and-mortar presence in the National Capital Region and retail a selection of traditional apparel and accessories.

“Tasva is Now Open at Gaur City Mall,” the shopping centre announced on Facebook. “Discover Indian wear reimagined for the modern man, brought to life through the exquisite collaboration of Aditya Birla Group and Tarun Tahiliani. Step into a world where tradition meets contemporary style today.”
 
The store launched with the label’s Spring/ Summer 2024 festive collection featuring pastel hues Sherwanis and kurtas with opulent embellishments. A segment dedicated to men’s jewellery features pieces such as statement brooches and necklaces in glass trays and other accessories available in the store include footwear and turbans among others. 

Tasva launched under the apparel business Indivinity Clothing in 2021 as a partnership between fashion designer Tarun Tahiliani and the Aditya Birla group. The brand counts a mix of company-owned and franchise outlets and aims to offer classic traditional and occasion wear for the modern Indian man. The business opened its first ever brick-and-mortar store in Bengaluru and also retails online through its direct to customer e-commerce store, pursuing an omni-channel expansion strategy.