R&B opens 20th India store in Ahmedabad

Family focused apparel and accessories brand R&B has opened its 20th store in India to date in Ahmedabad with two storeys of fashion for men, women and children priced from Rs 169. 

“We are proud to announce the opening of Apparel Group brand R&B’s newest store in Maninagar, Ahmedabad,” announced Apparel Group India Private Limited on Linkedin. “This marks the brand’s fourth store in Ahmedabad and 20th in India.”
 
The store’s bright, white interior is divided into segments for clothing, footwear, and accessories and R&B focuses on casual and western wear. As part of the store’s inaugural promotions, eligible shoppers could avail a free duffle bag worth Rs 2,999. The store focuses on value retail and displays low priced items with large price signs to highlight this. 

R&B also recently launched its Spring/ Summer 2024 collection in stores and online in India, the brand announced on Facebook. With loose yet structured silhouettes and a mix of office appropriate and resort style clothing, the line is designed to offer affordable and multi-generational apparel. 
 
“The collection focuses on highlighting modest and elegant designs- neutral colours, embellished dresses, patterned co-ord sets for women, and a range of textured shirts and linen ensemble for men,” announced R&B India on Facebook, sharing a campaign film for the new collection.