New Balance opens store in Pune’s Phoenix Mall of the Millennium

Sports and casual wear brand New Balance has opened a new store in Pune inside the city’s Phoenix Mall of the Millennium. The new store retails the US-based brand’s selection of clothing and accessories for men and women. 

Be the game-changer with New Balance,” announced Phoenix Mall of the Millennium on Facebook. “Elevate your wardrobe with quality and performance-driven footwear and athletic wear. Shop now on the ground floor of Mall of the Millennium.” 
 
New Balance retails sportswear for a range of activities including baseball, running, crossfit, and others. The label is known for its signature ‘N’ logo sneakers which it produces in a wide variety of colours. The brand partnered with BrandMan retail in November, 2021 to retail in the Indian market, FashionNetwork.com reported at the time.

Phoenix Mall of the Millennium is a project by developer Phoenix Mills, which also runs seven other malls in six Indian cities including Phoenix Mall of Asia, according to its website. Phoenix Mall of the Millennium opened its doors to the public last year and it houses a mix of Indian and international brands including Aldo, Being Human, Gap, Forever New, Mufti, Hush Puppies, Kazo, Jaypore, and Mango among others.