Lotus Herbals launches largest digital campaign to date to connect with young Indians

Personal care and beauty brand Lotus Herbals aims to connect with young Indian consumers with the launch of its new digital campaign which it will disseminate across India as well as in its global markets in Nepal, Bangladesh, and Dubai. The campaign heralds the launch of its new sunscreen which also bolsters its sun care product range. 

“At Lotus Herbals we strive to introduce cutting-edge products in the sun protection category for our discerning consumers,” said Lotus Herbals’ chairman and managing director Nitin Passi in a press release. “We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF 60 ++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations. We are confident that this amazing sunscreen will tick all the boxes for our demanding consumers.”
 
The digital campaign showcases the properties of the new Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++ such as its hydrating and anti-pore clogging features. The sunscreen contains cica and hyaluronic acid and is designed to be non-greasy and lightweight. 

Lotus Herbals has found that its younger customers have high demands from their beauty goods, according to its press release. The brand’s new campaign seeks to answer these demands in what is Lotus Herbals’ largest scale digital marketing campaign to date.