Traya raises Rs 75 crore from Xponentia Capital

Direct-to-consumer hair care brand Traya has raised Rs 75 crore ($9 milion) in funding from private equity fund Xponentia Capital.

It had earlier raised funds from Fireside Ventures, Stride Ventures, Kae Capital, and Whiteboard Capital.

Traya offers a range of products targeting issues like hair loss and plans to use the funds to develop its product range to address hair issues.

Commenting on the funding, Saloni Anand, co-founder of Traya in a statement said, “This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of everyone. We are dedicated to helping people take control of hair loss and helping them feel confident again.”

Rahul Bahri, director at Xponentia Capital added, “Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast growing and profitable digitally native consumer brands.”

Traya was founded in 2019 by husband-wife duo of Altaf Saiyed and Saloni Anand. It claims to have over 10 lakh customers using its products.