Multi-brand desi fashion boutique The Amethyst Room will hold an exclusive showcase for jewellery and fashion designer Anu Merton and clothing brand Maku in Chennai to bring the labels’ heritage inspired designs to the city’s shoppers.
Anu Merton’s jewellery line will be available to shop in person for the first time in Chennai at The Amethyst Room’s showcase from March 15 to 24, the boutique announced in a press release. The designer hails from Bihar and specialises in traditional style designs which have been updated to fit a modern woman’s wardrobe. Jewellery at the showcase will be priced from Rs 1,890 onwards and will include earrings, necklaces, chokers, and rings among other pieces.
“I’ve always cared more about the design of jewellery than the raw materials. I can happily wear shells, wood, glass, and even plastic if the design is unique and well-finished,” said Merton in a press release. “As a teenager, my mother would never let me buy polki or uncut diamonds beyond a certain value, as she, like many others in this country, believed that jewellery should have a resale value. This only added fuel to my constant state of rebellion, making me yearn for beautifully designed polki aads, raani haars, tikkas, naaths, kangans, and matha pattis… I’ve always liked things handmade, where I can share a personal connection with the karigars, including their family, their kids, their homes, their methods of working, and so on.”
Textile based clothing brand Maku will also launch its latest collection ‘Solaris’ in the city with The Amethyst Room. The brand will present an array of women’s shift dresses, loose layers, and sets inspired by the cosmos and the idea of identity, priced from Rs 4,700 onwards.
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