Metro Brand Ltd appoints Roch D’Souza as senior vice president of marketing

Footwear retailer Metro Brands Limited has strengthened its leadership team with the appointment of Roch D’Souza as senior vice president of marketing.

In his new role, D’Souza will lead the company’s marketing strategies for in-house brands Metro Shoes, Mochi, and Walkway along with UK based brand Fitflop.

Commenting on his appointment, Roch D’Souza in a s statement said, “With Metro Brands at the forefront, extending its reach into multiple cities and brand domains, we are embarking on an exciting journey. Each brand under MBL’s umbrella presents a unique opportunity to engage with our target demographic and cater to diverse market segments. I look forward to enhancing our marketing strategy and fortifying the brand’s presence.”

Alisha Rafique Malik, president at Metro Brands Limited added, “Roch’s two decades of experience and strong marketing skills are highly valuable. I look forward to his leadership in guiding us towards becoming the foremost contemporary Indian footwear retailer with a strong omnichannel presence nationwide, thereby enhancing our brand portfolio strategically.”

 Roch D’Souza has over 22 years of experience in the retail sector and FMCG sector. Prior to joining Metro Brands, he worked in significant leadership positions at companies like Future Group and Parle.