Playr, a leading sports and lifestyle brand has partnered with five Indian Premier League (IPL) teams namely Punjab Kings, Rajasthan Royals, Mumbai Indians, Chennai Super Kings, and Kolkata Knight Riders for the upcoming edition.
With this deal, Playr will be the official global exclusive merchandise partner of all the five IPL teams for the 2024 season. The merchandise will include apparel, accessories, and lifestyle products.
Commenting on the partnership, Ravi Kukreja, co-founder of Playr in a statement said, “We are thrilled to announce our association with the five IPL teams. From team-wear jersey, fan-wear, cricket gear, fitness, and accessories products Playr strives to create an almost exhaustive range of products that a fan can experience as part of their daily life, year-round. Kudos to IPL and its teams that has revolutionised an almost non-existent sports merchandise market in India.”
Kasi Viswanathan, CEO of Chennai Super Kings added, “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with Playr, we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”
Founded in 2021, Playr currently retails in 100 plus retail stores globally along with its dedicated e-commerce store and multi-brand online stores.
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