Nykaa has a new address in Pune

Multi-brand beauty retailer Nykaa has opened a new ‘On Trend’ store in Pune. Located in Amanora Mall, the new brick-and-mortar outlet brings the brand’s youth-centred and fast selling cosmetics brands to the city’s shoppers. 

“Get ready to explore a world of makeup, skincare, and fragrance at the all-new Nykaa, now open at Amanora Mall,” announced the shopping centre on Facebook. “Discover top brands and expert advice to find your perfect beauty match.”
 
With a bright, glass façade, Nykaa’s On Trend store launched with a campaign for the latest Huda Beauty product launch: a concealer and correcting set. Inside the store, shoppers can browse Nykaa’s own brand offerings such as its ‘Wanderlust’ collection and a wide selection of hair care, colour cosmetics, and skincare goods. Brands such as Maybelline, Nyx, Elf Cosmetics, and Bobbi Brown each have a dedicated in-store segment. 

Amanora Mall is situated in Pune’s Hadapsar neighbourhood and houses brands including Go Colors, Asian Express, Bella Vita Luxury, Gap, and Forever 21. The shopping centre is spread over one million square feet.
 
Launched by entrepreneur Falguni Nayar in 2012, Nykaa today counts over 165 stores across India with formats including On Trend, Nykaa Luxe, and kiosks, according to its website. The business is run by FSN E-Commerce Ventures which reported a consolidated net profit of Rs 16.18 crore in the financial quarter which ended in December 2023, India Retailing reported.