Punit Balana looks to polo with new line ‘Modern Jaipur’

Designer Punit Balana has expanded his eponymous brand’s offering by launching ‘Modern Jaipur’ as a men’s and women’s clothing line inspired by the sport of polo and its importance in his hometown. 

The line has launched exclusively at Punit Balana’s Mumbai flagship store and on the label’s direct-to-customer e-commerce store, the brand announced on Facebook. Balana describes Modern Jaipur as, “a tribute to the past, yet embodying the boldness of today’s society,” announced the brand on Facebook. “Whether in the streets of New York or the bustling lanes of Bombay, Modern Jaipur doesn’t just speak to you, it becomes a part of you. In Modern Jaipur, Punit infuses his artistic vision into the essence of Jaipur’s life, blending signature prints with traditional garment techniques.”
 
Featuring Balana’s signature hues of ‘Masoom Gulabi’ and ‘Moonga’, Modern Jaipur uses colour to evoke the Pink City. The line focuses on traditional silhouettes such as lehengas for women and long-line jackets for men with some fusion style pieces thrown in such as loose, bohemian blouses. 

The brand has also launched a campaign for Modern Jaipur featuring a number of content creators including Ankush Bahuguna and Sahiba Bali, Indian Retailer Bureau reported. The campaign features polo helmets and is shot on a verdant lawn to emphasise the influence of polo on Balana’s designs.