Nail art brand Soezi made its offline debut by launching its first ever kiosk in Pune. Located on the ground floor of the city’s Seasons Mall, the bright pink kiosk retails the brand’s diverse range of nail tips.
Soezi’s first kiosk went live with an interactive shopper event, the brand announced in a press release. The brand hosted live demonstrations of its nail products, a trivia challenge, and a selfie booth as it unveiled its latest nail tip designs.
“With consistent and phenomenal online growth, we are excited to embark on our offline journey,” said the brand’s founders Sonakshi Sinha and Srishti Raai in a press release. “This marks a new chapter for Soezi, providing access to a fresh audience eager to experience our products. It’s the beginning of our aggressive market penetration strategy with the goal of replicating such kiosks pan-India.”
Along with launching more kiosks across the country, Soezi also plans to bolster its use of technology and forge collaborations to increase brand visibility. The label also aims to launch exclusive collections curated for offline retail to boost brick-and-mortar footfall.
Sonakshi Sinha and Srishti Raai launched Soezi with the aim of disrupting India’s nail art market. The brand offers bright press-on nails featuring youthful designs. Soezi also retails from its direct to customer e-commerce store.
Copyright © 2024 FashionNetwork.com All rights reserved.
