Kewal Kiran Clothing Limited’s apparel brand Killer announced its plan to open 500 exclusive brand outlets in India by December 2025. The casual wear label also aims to enter the Middle East market and broaden its product offering.
“Today, it is an honour to unveil our new growth strategy framework to an audience from India and worldwide at this prestigious event,” said KKCL’s managing director Hemant Jain at Bharat Tex 2024, the brand reported in a press release. “Equally enchanting is our creative booth, where we proudly displayed an extensive array of our cutting-edge products and the upcoming AW24 collection. We take pride in the work accomplished so far in transforming the Killer brand for its next phase of growth. With our new growth strategy, we aim to build on our inherent strengths, leveraging competitive advantages and investing in innovations to continue providing trendy fashion wardrobe solutions to today’s youth on a global scale. In addition to expanding our multi-brand outlets (MBOs) and omni-channel presence, we plan to approach 500 exclusive modern Killer brand stores in India by December 2025.”
Along with the Middle East, Killer plans to expand into Eastern Europe before entering the rest of Europe. The brand has named its growth strategy ‘Accelerating the Performance with Double-Engine’ and has created a premium pricing model for international markets.
Known for its bottom wear, Killer has expanded into categories such as top wear, inner wear, footwear, and accessories. The brand plans to continue to expand its offering and showcased its latest designs at trade show Bharat Tex 2024, which ran from February 26 to 29 in New Delhi.
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