D’You expands skincare range, launches sunscreen

Skincare brand D’You has expanded its product selection into sunscreens and launched ‘Unkissed’ as a serum-based, blue coloured sunscreen to simultaneously offer sun protection and skin nourishment. 

Unkissed by D’You offers SPF 50+ protection using emulsifier-free capsule technology, the brand announced in a press release. The product is designed to blend into the skin swiftly without leaving a white cast through tiny capsules which contain new-age sunscreen filters and are suspended in a serum base.
 
“With a commitment to introducing innovative skincare formulas to the Indian market, one category at a time, we proudly unveil Unkissed, our newest formula in sun protection,” said D’You’s founder Shamika Haldipurkar in a press release. “Bringing innovation in different beauty categories to the Indian market has always been d’you’s underlying motivation. With our newest launch, we are introducing a never seen before serum-based sunscreen formula, that offers a unique textural experience, and the patented technology in this formula offers long and stable sun protection, without making it feel like you’re wearing a sunscreen – which should hopefully encourage everyone to incorporate a sunscreen in their routines.”

The new product has launched on D’You’s direct to customer e-commerce store and retails at Rs 2,200 for 50 millilitres. The product protects against both both UVA and UVB rays and the serum base contains 14 plant extracts including Irish moss, sugarcane extract, and eggplant (aubergine) extract among others.