Lifestyle brand Comet claimed that its latest collaboration with artist Santanu Hazarika that included a capsule collection of 300 pairs of sneakers was sold out within only two hours of its drop.
The sneaker line went live last Thursday on the brand’s website and was off the shelves in a record time of two hours.
Commenting on the collection, Santanu Hazarika in a statement said, “As an artist, having my own sneaker line was on my bucket list, so this is like my childhood dream come true. During the designing process, I had complete creative liberty. But naturally, there was some nervousness about this first-time collaboration. So, a complete sellout in only a few hours was surprising.”
Utkarsh Gupta, founder of Comet added, “We are thrilled and humbled by the overwhelming response to our collaboration with Santanu Hazarika. The lightning-fast sellout of our limited edition drop in just two hours is a testament to the acceptance we as a brand have received from the vibrant community we are building with Comet. We are honoured to see the enthusiasm and passion our customer base has created for self-expression and creativity.”
After the success of the sneaker line, Santanu Hazarika plans to launch esports jerseys, gaming gear, and accessories in the coming months.
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