Amouage celebrates 40th anniversary with record sales growth of 24%

Luxury fragrance house Amouage reported on Thursday an annual growth of 24% in 2023, following success across all key regions.

In particular, European markets experienced a surge in retail sales, jumping by over 39%, driven by flagship department stores. The Asia-Pacific region saw a growth of 28%, while the Americas marked an increase of over 21%. In the GCC region, particularly Oman and the United Arab Emirates, sales surged by 33% and 30% respectively.

Amouage’s boutique outlets recorded a 27% growth, fueled by the rollout of new concept stores providing unique luxury experiences across China, the USA, UAE, Travel Retail, Malaysia, and Oman. Meanwhile, online sales climbed 31% via Amouage.com.

The strongest performing markets for Amouage remain Oman, the UAE, the USA, and China, collectively contributing to over 40% of total revenue. Annual retail sales of the fragrance house have more than doubled over the past three years, now surpassing $210 million. 

“Our record sales in 2023 highlight a resounding customer demand across all product lines from Amouage,” said Marco Parsiegla, chief executive officer of Amouage. 

“Our sustained strong performance has been achieved against a volatile macroeconomic backdrop and reflects our unwavering commitment to creativity, quality, and desirability when it comes to our products and distribution networks. Creations such as Guidance Eau de Parfum, which became our global bestselling line, further cemented Amouage’s position as one of the best-performing High Perfumery Houses.”

Earlier this month, the Omani International High Perfumery House, opened its first standalone flagship in the Americas, at New Jersey’s American Dream Entertainment & Retail Centre. 

Amouage also has plans for standalone boutiques across Asia, Europe, and the Gulf Cooperation Council region slated to open by year-end. It currently operates 14 standalone boutiques.