Alexandre J enters Indian market with Baccarose

Baccarose, a leading player in the fragrance and beauty distribution industry has expanded its international brand portfolio with the launch of French luxury perfume brand Alexandre J in the Indian market.

Alexandre J will offer three distinct collections – The Collector, Art Deco and Art Nouveau to its customers in India.

With this partnership, Alexandre J plans to make inroads into the booming fragrance market of India and banking on Baccarose’s strong presence to drive sales.

Commenting on the launch, Kadambari Lakhani, director of Baccarose in a statement said, “This collaboration resonates with the increasing demand for luxury fragrances in India. We are confident that Alexandre J’s dedication to quality and personalization will strongly appeal to fragrance enthusiasts across the country. We look forward to enhancing India’s olfactory experience by introducing the global standard of elegance and innovation in perfumery.”

Amelie Jabban, global brand director of Alexandre J added, “Entering the vibrant and diverse Indian market is an exhilarating moment for Alexandre J. We bring more than just fragrances to India; we bring an orchestration of creativity, ingenuity, and opulence. Our partnership with Baccarose showcases our unwavering dedication to delivering an unparalleled olfactory experience to the Indian consumer.”

Launched in France in 2012, Alexandre J currently has a global presence in more than 85 countries.