Iceberg launches luggage line

Iceberg will launch a luggage line developed with Dubai-based producer Studio 4 General Trading. The sportswear-luxury label owned by Italian fashion group Gilmar has inked a five-year licence deal with Studio 4, and will drop its first collection in July 2024. The announcement came on the eve of Iceberg’s Fall/Winter 2024-25 runway show, which will open Milan Fashion Week on the morning of February 21 at the Pelota venue. 

The style of Iceberg’s unisex luggage collection, consisting of hard-shell, semi-rigid and soft-side trolleys, duffel bags and vanity cases, will be curated by the label’s creative director James Long, incorporating the label’s codes. The colour palette includes neutral hues, like champagne beige, white, black and grey, alongside Iceberg’s signature colours, olive green, navy, red and yellow. 

The first drop will be available in summer at leading international department stores, at specialist stores, both online and physical ones, and at the Iceberg stores in Riccione and Porto Cervo, Italy, and inside the Mall of Qatar.

“This new licence is a significant commitment for the group, in terms of brand extension and brand awareness. The luggage line reflects our brand DNA and at the same time it guarantees maximum performance, thanks to the know-how of Studio 4 General Trading,” said Paolo Gerani, CEO and Creative Director of Gilmar.

“Iceberg is an Italian brand that is renowned worldwide thanks to its unmistakeable look. In 2024, travelling has become a lifestyle and we are happy to collaborate with [Iceberg] to create a high-quality, unique product line for fashionable travellers,” said Shlomi Saban, CEO of Studio 4.  
 
Besides collaborating with Studio 4, in Spring/Summer 2024 Iceberg will launch the Iceberg Golf line, developed with Korean specialist AMCR. Iceberg’s other licences include perfumes with Give Back Beauty, adult footwear with Virgili, childrenswear with Zero Company, and beachwear with Area B.