Motorola, a global company in smartphone design and innovation has collaborated Indian designer duo Shantanu and Nikhil for the launch of the Motorola Peach Muse collection.
The collection inspired by Motorola Edge 40 Neo includes five exclusive ensembles in the Pantone colour of the year 2024 ‘Peach Fuzz’.
The collection will be showcased by influencers Abhinav Mehta and Juhi Godambe in a campaign that captures the essence of fashion meets technology.
Commenting on the partnership, Shivam Ranjan, head of marketing at Motorola Asia Pacific in a statement said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. We are thrilled with the positive response from the audience for our Motorola Peach Muse campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”
Shantanu and Nikhil added, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone colour of the year in our design and colour palette. This unique blend of colour with technology resonates with users on a personal and style level.”
Aditya Birla Fashion Retail Limited owns 51 percent stake in Shantanu & Nikhil. The brand retails through its stores and e-commerce website.
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