Nars Cosmetics opens first India boutique store in Delhi

Beauty brand Nars Cosmetics has opened its first India boutique store in New Delhi as part of its omni-channel expansion in the country. The store measures 300 square feet and launched in the city’s Select Citywalk mall. 

“We are delighted to open our first Nars Cosmetics standalone boutique for India in the vibrant city of New Delhi,” said Shiseido Asia Pacific’s president and CEO Nicole Tan in a press release. “The brand launch in October 2023 exceeded all our expectations and we thank our consumers and partners for their immense support and love for the brand. India is a very important market for Nars Cosmetics and for Shiseido group in APAC, with the demand for high quality, premium beauty products growing steadily amongst discerning Indian consumers.”
 
The store features visuals by brand founder François Nars and has a bold, modern aesthetic. Nars Cosmetics is also available at select Shoppers Stop and Sephora stores across India as well as on their respective online portals. 

“The launch in October 2023 with our partners Shoppers Stop and Sephora set the tone for Nars Cosmetics in India,” said Shiseido India’s country head Sanjay Sharma. “Our first standalone boutique is the right step in furthering the brand’s dedication and commitment towards the Indian market. The new boutique aligns with the brand’s vision to create personalised and memorable beauty experiences for its diverse clientele. We are confident that the Nars store in New Delhi will emerge as a sanctuary for those seeking sophistication, quality, and innovation in beauty.”