82°E enters men’s self-care segment with launch of 82°E Man

82°E, a self-care brand by actor Deepika Padukone has expanded its portfolio with its entry into the men’s self-care segment with the launch of a range of men’s skincare products under 82°E Man.

82°E Man has been launched with skincare products that includes a 2-in-1 moisturiser along with a 3-in-1 face, beard and body cleanser in two fragrance variants.

Commenting on the launch, Keerthana Ramakrishnan, chief marketing officer at 82°E in a statement said, “Our expansion into 82°E Man – new products for a new audience – is another pivotal moment in our business. This means two things for us: first, it’s an opportunity for us to evolve and add new dimensions to our own understanding of self-care, given the nuances within men’s personal care.”

“Second, it’s an opportunity to bring new self-care experiences to men’s routines, drawing from the best of what we’ve offered so far as well as what we know about this demographic. Here’s hoping that we connect with our newer audiences as effectively as we have done previously, and that we can layer and nuance self-care for everyone over time,” Ramakrishnan added.

The 82°E Man skincare products will be exclusively available for purchase on the brand’s direct to customer e-commerce store.