Inner Sense reports 2.5 times year-on-year customer growth

Women’s lingerie brand Inner Sense has reported 2.5 times year-on-year customer growth and now delivers to 21,000 pin codes across India. The brand is focusing on developing non-toxic and recycled materials-based products. 

Inner Sense has been gradually building a sizeable customer base in India by offering non-toxic lingerie and has reported consistent growth in customer acquisition, India Retailing reported. The brand has also been increasingly focusing on including sustainable raw materials in its products such as recycled plastic PET bottles. 
 
Inner Sense describes itself as, “India’s first health-focused lingerie brand”, according to its Facebook page. The label recently launched its ‘Butter Sculpt’ line of brightly coloured shape wear, designed to smooth the figure in a comfortable way. By expanding its product selection, Inner Sense aims to carve out its own territory in the Indian lingerie market while setting its sights on international expansion in the future. 

“We know that the world is moving towards slow fashion, and we want to fill the gap by giving Indian consumers a product that is focused on hygiene and also makes them feel good about themselves and their impact on the environment,” said brand co-founder Neerja Lakhani, India Retailing reported. 
 
Neerja Lakhani and Abhishek Lodha launched Inner Sense to offer lingerie designed with the Indian consumer and body type in mind, according to its website. The label retails from its direct to customer e-commerce store and orders are shipped within 24 hours of payment.