Senco Gold joins ONDC Network to expand its reach

Kolkata-based Senco Gold & Diamonds claims to be the first Indian jewellery brand to join the Open Network for Digital Commerce (ONDC) Network.

With this partnership, Senco Gold’s jewellery collections will be available across various shopping apps within the expanding ONDC Network.

The partnership is expected to strengthen Senco’s presence across ONDC seller apps and widen its reach across the country.

Commenting on the partnership, Suvankar Sen, managing director CEO of Senco Gold & Diamonds in a statement said, “Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.”

T Koshy, managing director CEO of ONDC added, “ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category.”

Senco Gold & Diamonds reported double digit growth in its East, South, West, and North Indian regions following the Dhanteras season in November last year. The business predicted that the subsequent financial quarters would take its blended growth up to 25% year-on-year for the 2024 financial year.