Reliance Jewels expands offering with Spring festival inspired line

Fine jewellery brand Reliance Jewels has expanded its product range and launched a line of laser-cut, gold designs. The collection is inspired by India’s diverse array of Spring festivals and bolsters the brand’s everyday wear segment. 

Reliance Jewels’ new women’s jewellery line translates traditional Indian motifs into bold, modern pieces of light- and mid-weight jewellery, the brand announced in a press release. Earrings and necklaces feature graphic depictions of stars, the cosmos, and planets with colourful accents and geometric patterns. 
 
“Emphasising the harmony between tradition and contemporary design, Reliance Jewels’ latest collection offers an artistic blend of India’s varied cultural tapestries,” announced Reliance Jewels in a press release. “The brand invites its patrons to commemorate these festive moments with their exclusive collection, now available in all stores and on their website.”

With this collection, Reliance Jewels taps into the growing demand for lightweight, everyday jewellery which is increasingly purchased by women for themselves. Designed to be paired with traditional, fusion, or western wear, the collection aims to celebrate India’s unity in diversity, according to Reliance Jewels. 
 
Reliance Jewels is run by Reliance Retail Limited and counts over 400 stores in showrooms and shop-in-shops in over 200 Indian cities. The brand also retails through its direct to customer e-commerce store which has certain designs available to purchase online while others are described as showroom only products.