Intune makes brick-and-mortar debut in Ahmedabad with two new stores

Shoppers Stop’s value fashion format Intune has made its brick-and-mortar debut in Ahmedabad to bolster its presence in Gujarat. The brand opened two new stores in the city to retail its youth-focused selection of apparel and accessories. 

“Best start to a new year is when you hit milestones on New Year’s eve itself,” wrote Intune’s business head Devang Parikh on Linkedin. “Happy to enter 2024 with the milestone of 10 Intune stores and a presence across six cities– we proudly enter Ahmedabad today with our stores in Shyamal Cross Roads and Science City.”

By opening two stores at once, Intune has made a strong commitment to Ahmedabad, seeing the city as having the potential for growth. Intune’s clothing retails from Rs 199 and caters to shoppers looking for trend-driven designs at affordable prices. 

Intune was launched by Shoppers Stop in 2023 to tap into the rising demand for affordable, branded clothing both online and in physical stores. The brand competes with Tata Group’s retail chain Zudio and Landmark Group‘s Max Fashion among others. 
 
Intune launched stores in locations including Vijayawada, Pune, Hyderabad, and Mumbai last year. The brand plans to continue to expand its offline retail footprint in 2024 and also retails on Shoppers Stop’s e-commerce store.