Freakins collaborates with The Rebel Kid, Apoorva Makhija

Freakins, a Gen Z e-commerce brand has collaborated with leading influencer, Apoorva Makhija, widely known as The Rebel Kid for a new collection.

The Freakins X Apoorva collection will have bold patterns, and unconventional designs targeted mainly at the Gen Z audience. The collection is available for purchase exclusively on the Freakins website.

Commenting on the collaboration, Harpreet Kaur, head of brand marketing at Freakins in a statement said, “Apoorva Makhija brings an electrifying energy to everything she does, making her the perfect collaborator for Freakins. This collection is a manifestation of the chaotic brilliance that defines both Apoorva and our brand. We are thrilled to present this unique line that captures the essence of Gen Z in all its unapologetic glory.”

Earlier this year, Freakins had raised $4 million in a seed funding round led by businesses Matrix Partners India and Blume Ventures. The business will use the investment to expand its omni-channel presence across India.