Cosmetics brand MyGlamm has collaborated with filmmaker and television personality Karan Johar to launch a line of lipsticks named ‘Pout’. The range of 10 lipsticks has launched for the winter festive season and marks Johar’s foray into the beauty market.
MyGlamm has launched the collaborative lipstick line with a campaign titled ‘When in Doubt Pout’, the business announced on Facebook. The campaign is designed to bring the phrase into popular parlance and promote confidence in moments of uncertainty, Elle India reported.
The lipstick line features 10 shades, all designed to increase volume and hydrate as they add festive colour. Shades include ‘Power Pout’, ‘True Pout’, ‘Poutitude’, ‘Pout it Out’, and ‘Wine N’Pout’ among others and the lipsticks are priced at Rs 799.
With a highly pigmented formula, the lipstick range is made with ginger oil and macadamia seed oil to hydrate the lips. The lightweight formula is also designed for extended wear. With a bullet shaped case, the lipsticks are designed to offer a luxury experience at an affordable price.
The lipstick has metallic gold packaging to add to its winter festive aesthetic. The makeup range has launched on MyGlamm’s shopping app and website and multi-brand beauty retailer Nykaa’s e-commerce store as well as Shoppers Stop’s brick-and-mortar department stores.
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