Juice Cosmetics expands from nails into holistic beauty with ‘Color Luxe’ launch

Nail care brand Juice Cosmetics has forayed into the holistic beauty space and launched a line of lip colours. The new ‘Color Luxe’ range is designed to add colour and preserve youthful features of the lips. 

“As a dominant player in the nail category, we now strategically venture into holistic beauty and cosmetics with the launch of ‘Color Luxe’, an exciting range of lip colour,” said Juice Cosmetics’ founder and managing director Jitendra Kamra in a press release. “This marks the beginning of our new initiative, with plans to introduce diverse categories in the future. At Juice Cosmetics, our commitment lies in crafting ‘Supersafe’ products that not only enhance beauty but also prioritise the well-being of our mothers, sisters, and daughters.”
 
Juice Cosmetics debuted its new lip line at the recent beauty trade show Cosmoprof India. The brand announced that the lip line uses Bio-Retinol for the first time in lip products in the Indian market. The ingredient gives the lips an ageless glow and preserves radiance, according to the brand.

Juice Cosmetics’ ‘Color Luxe’ line also includes naturally sourced SPF 15 for added sun protection and shea butter for hydration. The plant-based product line is designed to cater to eco-conscious consumers and has launched with 18 colour options including reds, nudes, browns, and plums.