Becoming launches new ethnic wear store in Hyderabad

Women’s ethnic wear brand Becoming has opened a new exclusive brand outlet in Hyderabad. Located on the first floor of the city’s Lulu Mall, the store has a bright interior and retails both everyday and occasion wear.

“Discover… Becoming,” announced Lulu Mall Hyderabad on Facebook. “Step into the world of ethnic chic and elevate your wardrobe with the latest trends and classic designs. Don’t miss this mesmerising showcase of ethnic elegance!”
 
Inside the store, lehengas, kurtas, and tunics hang in bright hues and ethnic style prints. The brand is known for its modern take on traditional wear and opened with its winter collection of patchwork style dresses. The store launched with a festive promotional offer of 40% off on select merchandise to boost initial sales. 

Becoming joins a range of international and Indian fashion and lifestyle brands at Lulu Mall Hyderabad including Gap, which recently opened an exclusive brand outlet in the mall. Other brands present in the shopping centre include Puma, Levi’s, Indian Terrain, Mufti, Wrogn, Meena Bazaar, Swa Diamonds, and Peora among others. The mall is run by Lulu Group, which also operates malls in locations including Kochi and Lucknow, according to its website.