Myntra names Tokyo Talkies as Gen Z brand of the year

Brand Studio Lifestyle’s fast fashion brand Tokyo Talkies was awarded the title of Mynta’s ‘Gen Z Brand of the Year’ at the ‘Myntra Tech Threads’ event in Bengaluru. The brand was chosen for its ability to stay on trend and engage India’s youth. 

“We are honoured and thrilled to receive the prestigious Myntra award. It is a testament to our team’s hard work and dedication, as well as unwavering support from our customers and Myntra,” said Brand Studio Lifestyle’s CEO Shyam Prasad in a press release. “Tokyo Talkies is more than just a brand; it embodies the vibrant and diverse spirit of Generation Z. It’s all about making western wear simple, accessible, and affordable to the modern Indian woman.” 
 
Upon receiving the award, Brand Studio Lifestyle Private Limited reaffirmed its ongoing commitment to innovation and leadership as well as designing and producing innovative womenswear, according to the label. Tokyo Talkies has a youthful, streetwear inspired aesthetic. The brand’s recently launched winter collection features loose denim, metallic puffer coats, and graffiti style prints. 

Brand Studio Lifestyle Private Limited was established in 2015 and is based in Bengaluru, Karnataka. The business operates on a ‘house of brands’ model and launched a direct to customer e-commerce store for its labels named GetKetch in 2021. Along with Tokyo Talkies, the business runs the brands Vishudh, Ketch, Locomotive, Highlander, and Hoop.