Raj Diamonds, a diamond jewellery brand showcased its newly launched ‘Reign’ collection at the Weeek Fashion Show held recently in Bangalore.
The new collection marks a significant expansion for the brand marking its entry in the luxury bridal jewellery couture.
It includes an array of necklaces, rings, earrings, bracelets, bangles, pendants, and various handcrafted diamond-encrusted jewellery pieces.
Commenting on the launch, Eshwar Surana, managing director at Raj Diamonds in a statement said, “It’s always been our endeavor to bring beautifully designed products crafted to perfection. With our new collection, ‘Reign by Raj Diamonds,’ we aim to make every milestone moment a cherished memory to behold.”
“The consumer’s preference spectrum is becoming increasingly diverse. Consumers are increasingly seeking exclusivity, and the modern Indian consumer is showing a marked preference for well-crafted jewellery with a contemporary look. We have all the elements in our product portfolio to appeal to a broader range of consumers. Natural diamonds will continue to be the epitome of luxury and celebrations of personal milestones,” Eshwar added.
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