MiniKlub launches children’s occasion wear line

Baby and children’s clothing and lifestyle brand MiniKlub has launched an occasion wear line for the festive season. The range for girls and boys expands the brand’s product offering to tap into festive clothing demand. 

“We are excited to introduce our occasion wear collection, carefully crafted to make each child feel special and stylish for this festive season,” said MiniKlub’s director Anjana Pasi in a press release. “Our range includes dazzling gowns and well-fitted coordinated sets, perfect for creating unforgettable moments and capturing the perfect photo opportunity. Whether it’s Diwali, Bhai Dooj or a birthday party, our collection is designed to make every child feel like a prince or princess.”
 
The line is designed to mix comfort with youthful style and is made from textiles including cotton and velvet, chosen for softness, and polyester, chosen for durability as well as breathable mesh cotton sateen. The collection of coordinated sets and sparkling separates has launched across MiniKlub’s 65 Indian stores and on its e-commerce store. 

“MiniKlub’s unwavering commitment to superior quality, coziness, and trendy designs is prominently displayed in this fresh festive wear series, embodying the brand’s mission to ensure that children not only look their best but also feel at ease and confident at every festivity,” announced the brand in a press release. 
 
First Steps Babywear launched MiniKlub in 2013 as an omni-channel brand to cater to parents looking for a one-stop solution for their babies and children. The brand has a presence in over 450 multi-brand outlets spread across India in addition to its own stores and e-commerce store. MiniKlub also retails on multi-brand e-commerce platforms including Flipkart, Myntra, Amazon India, and Ajio.