Campus Activewear partners with King for new campaign

Sports and athleisure footwear brand Campus Activewear has partnered with musician King to launch a new campaign to promote its ‘Campus OG’ range and offer to give fans the chance to meet King. 

“The #VibeWithOGKing campaign is a celebration of confidence and individuality as we believe fashion is a form of self-expression,” said Campus Activewear’s chief marketing officer Prerna Aggarwal in a press release. “Our Campus OG collection, launched in association with King, is the ultimate fashion accessory for those who value style and self-expression. But we’re not just about fashion; we’re about experiences.”
 
The Campus OG collection is a footwear line designed to enable the wearer to express their personality with comfort and style, according to the brand. The contest which goes alongside the campaign gives King’s fans a chance to meet him in person and attend a concert on his New Life India tour, organised by BookMyShow. This is designed to engage young shoppers and build brand awareness amongst new demographics. 

“Our campaign not only invites you to enjoy the beat at King’s concert but also to meet the pop icon in person, ensuring that your unique style goes beyond fashion and becomes a statement,” said Aggarwal. “We’re excited to inspire the youth to embrace their unique style, make a bold fashion statement, and unleash their ‘swag’ in their unique way with Campus OGs.”